In Canada, this challenge was met by educators and one tangible outcome was the formation of an initiative, Let's Talk Science . According to the website,
In the ASQ Blog View from the Q, the CEO of ASQ, Paul Borawski, provided a reference to the ASQ STEM Survey revealing that teens, fearing failure, will avoid science, technology, engineering, and math.
In Canada, as a way to mitigate this fear, a reader-friendly handbook has been prepared to provide, in accessible and animated language, a helpful resource. The All Science Challenge - 2013 Study Handbook is intended for students in middle-years (tween and early-teen), but can also support high school students and adults by summarizing the key points of different areas within the STEM domain.
I encourage educators in the US to follow the Canadian example, and support students with helpful learning resources.