Based on the varied experiences I have had with programs of this nature, my advice can be summarized in three words:
It really depends on what the motives were to obtain this particular designation. Whether this was simply a public relations exercise for an improved marketing image, or a reflection of a legitimate commitment to organizational excellence, it is imperative that this initiative be seen through along its natural course to its intended conclusion.
PUBLIC RELATIONS
If this was simply a public relations exercise, then make sure that the ribbons and certificates are prominently displayed in the lobby and on the main website, and that timely renewals ensure that this award is retained without disruption.
If this achievement is pertinent to the requirements of prospective customers or business partners, ensure that the marketing and promotion advocates within your organization refer to this award frequently and correctly. Any commercial opportunities that might be obtained from having this particular recognition will justify the overhead costs of administering this program.
LEGITIMATE COMMITMENT
If however, this recognition is a declaration to the world by ASQ of a commitment to sustain an ethic of excellence and superior outcomes, that is a promise which must be constantly and continuously fulfilled.
With great honor comes great obligation, and an expectation to always project and demonstrate the highest levels of quality. Only by infusing quality at every level and function of the organization can the benefits of an organizational excellence program be fully realized. Once the standard is upgraded, no compromise or inferior outcome will ever be tolerated again.
No comments:
Post a Comment